Interview with Marco Minghetti Benedetta Dalla Rovere, on
"Marco Minghetti, responsible for internal communication of the Eni Group, is the founder of the laboratory techniques and the Humanistic Management of Companies In-Visible, a platform of narrative paths. Experience has led to a novel published under the collective contribution of a hundred personality of the economy, art and culture. The challenge we have accepted is to revisit an Invisible Cities by Italo Calvino, and in 128 episodes to tell the world of business and entrepreneurship. To illustrate the novel tables Serafani Louis, who 30 years ago designed the pages of Calvino's masterpiece.
How did the idea of \u200b\u200ba collective? is the stage of a journey that began 15 years ago. In the early nineties with a group of friends and associates, we realized that current procedures for the management of Scientific Management were no longer suitable for modern society. The current corporate management based on Taylorism does not work, as the financial crisis today is highlighting. We thought of a new mode, the Humanistic Management. The initiative was born in 1996 and 2003 around the Amlet business magazine, which drew its inspiration from the works of Shakespeare to speak in a non-Orthodox management. In 2004, the manifesto of Humanistic Management systematized 8 years of reflections on a goal specification and with the contribution, among others, De Masi and Bertolino. A crossroads of different paths to read the narrative complexity of today's world.
Companies Invisibles is an essay, a novel or a collection of experiences? Why Calvin?
Calvin has been with us at different stages of our path. In 2006, the encounter with the poet Wisawa Szymborska, Nobel Prize for Literature in 1996, was born the idea of \u200b\u200bgathering 25 witnesses and 25 photos for different perspectives and themes of poetry in the book "Nothing Twice". Management put together poetry and photography was an entirely new one. The final step is this related to the idea of \u200b\u200bCalvino's Invisible Cities, which describes 55 ideal cities, a metaphor for many companies that are framed in the dialogue between Kublai Khan and Marco Polo. We have transformed this operative framework for analogy in our book are a CEO of a corporation and the director of personnel communicating with each other, as every morning in large companies. And 98 managers have told them "invisible city starting" from their experiences.
Who are the authors?
They accepted the challenge as a manager Rovatti Pier Aldo, Aldo Bonomi, Paolo Savona and Innocent Cipolletta but also the singer and former Miss Italy Valeria Rossi Gloria Bellicchi. All excellence in their field. Only the meta-disciplinary meeting is able to describe the realities of our time.
Why the metaphor of the company to talk about our contemporary world? We are almost 100 years since the birth of Taylorism. Taylor wrote in 1911 the Scientific Management. It is the model of Charlie Chaplin in Modern Times and Paolo Villaggio Fantozzi in, but it is also a cognitive schema. We always think as if we were in the company, but also in life and yet still we go back to the Scientific Management, which has been exceeded. We tried to get rid of this model that has negative repercussions on the economic, ethical, with a total de-empowerment and existential. The failure of that way of thinking is leading us to disaster. We try to recover our humanity.
How to combine new technology and the humanist tradition?
Internet has been instrumental in writing the book, the authors' research and editing itself. Were also very useful social network. All those who claim he believed in the project and amongst others working for free. The intersection between new technologies and values \u200b\u200bsuch as trust and friendliness was important and showed that the combination can exist and endure.
The promotion is based on the Internet and blogs?
course. For example, the blog was born in Nova 100, Sole 24 Ore, which is a great laboratory that can carry the contents of the novel on the Internet at a site very popular. We have reproduced the same mechanism of the novel on the blog. This has aroused great interest in literature but not only. "
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